Nail Your 60 Second Pitch
If you’ve ever been to a networking event there’s a strong likelihood that you’ve been asked to introduce yourself and your business in a short amount of time. Some groups are relaxed about this introduction and allow you to pace yourself and include a few anecdotes, whereas other groups use a stopwatch to ensure you don’t go over that allocated 60 second slot.
If you pre-plan your pitch then no matter how a group is run (relaxed or regimented), you’ll nail your moment in the spotlight and gain valuable connections.
There are different ways of referring to this process:
60 second pitch
Brand story or message
Whatever you choose to call it isn’t important, but what you say can make the difference between capturing a lead or disappearing into a sea of faces in a large networking room. There have been certain pitches I’ve heard over the years that have prompted me to seek out the speaker and introduce myself after the introductions. Not necessarily because I needed their services or products, but because they left a positive impression and I felt the pull to find out more.
If you follow a few basic rules when planning your 60 second pitch then you won’t go wrong.
Here are a few examples of what a social media management company might include in their 60 second pitch aimed at three different clients.
Client 1 – “We help female business owners to expand their visibility and brand on LinkedIn to become a leader in their industry and boost their profile.”
Client 2 – “We help small business owners to create valuable social media content and build their brand visibility globally.”
Client 3 – “We support business owners with their Facebook advertising and brand message to generate sales while freeing up valuable time for them to work on their business.”
They’ve read the room (all female audience/small business owners) and chosen one specific area to target. It takes trial and error when out networking but the more you do it, the more you’ll be able to gauge what the attendees might need and how you can help.
Have a go at writing a few variations of your own 60 second pitch and test it out on a few honest friends or colleagues.
Need more help? Drop me an email with details of who you are and what you do and let me write that pitch for you. For more details about all the services I offer please check out my website https://shelleywilsonwritingmentor.com